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Joseph Machine Logo2 — Joseph Machine fabrication equipment

Technical Marketing Coordinator

Own how Joseph Machine goes to market. You will build and run the campaigns, content and trade show program that put our automation in front of window, door and industrial extrusion manufacturers — and translate engineering detail into language a buyer understands.

Location
On-site — Dillsburg, PA
Type
Full-time · Exempt
Reports to
Vice President, Sales
Experience
5+ years

What you will be doing

Campaigns and demand generation

  • Support development of outbound marketing initiatives and campaign planning.
  • Create unique, differentiated marketing campaigns that consider target audience, key message and demand generation while staying on brand.
  • Track key performance indicators, analyze campaign results and identify areas for improvement.
  • Identify new markets and generate sales support strategies.
  • Preparation of competitor comparisons.

Content and communications

  • Develop and manage a content calendar.
  • Maintain marketing literature.
  • Manage website and social channel content, messaging and feedback.
  • Develop communication tools including presentations, newsletters and email.
  • Support product documentation as required.

Events

  • Manage trade shows, conference activities and calendars, as well as open houses, training and customer visits.

Digital and systems

  • Digital marketing, including setup and maintenance of a Google Ads campaign.
  • Salesforce administration.
  • Plan and execute a marketing budget.

What you need

  • A minimum of 5 years of experience in a position with similar responsibilities.
  • Experience in development, implementation and successful execution of plans to generate new business in targeted market segments.
  • Experience in digital marketing.
  • Experience developing and executing lead generation programs.
  • Experience utilizing project management tools.
  • Proficiency in Microsoft Word, PowerPoint and Excel.
  • Technical writing skills, with the ability to translate engineering detail into clear customer-facing documentation.
  • Proven project manager with strong oral and written communication skills.
  • A pragmatic, energetic, self-starting and highly motivated achiever who can think creatively.
  • Excellent interpersonal skills, highly ethical, detail oriented, organized and self-assured.
  • Able to build and cultivate superior relationships with internal and external contacts.

Nice to have

  • Experience with Salesforce and Salesforce Marketing Cloud.
  • Google Analytics.

Ready to apply?

Send your resume through our application form. Every application is reviewed by a person on our HR team.

Apply for this role

Questions before applying? Email hr@josephmachine.com or call 717.432.3442.

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Joseph Machine Company offers commensurate wages, excellent benefits, matching 401(k), profit sharing, and a clean, safe work environment in an easily accessible rural location in northern York County, Pennsylvania.

Joseph Machine Company is an Equal Opportunity Employer and a drug-free workplace, and complies with ADA regulations as applicable.